Niko x Studios

We build the AI
system behind
world-class
beauty brands.

Get in Touch →See the work →Stills back in 48 hours

Your next campaign shouldn't take months and a crew. Get beauty creative with taste, made by the system proven on 200+ campaigns.

Brands we've worked with200+Campaigns48hFirst delivery
Higgsfield logoMACL'Oréal logoSaint Laurent logoMESSIKAMiraco logoHuda Beauty logoRohnson logoOrlov Monte Carlo logoArtlist logoYves Saint Laurent Collection logoOpenArt logo
What you get

Campaign-grade creative, without the crew.

For beauty brands that want to move fast and keep the craft.

I

Direction first

Light, palette and casting. Decided on purpose, before anything gets made.

II

Your real product

Pack, label and shade stay identical in every frame.

III

Fast, not rushed

Stills in 48 hours. Short film in 72. No reshoot if the brief moves.

About

We direct beauty campaigns with AI.

Niko x Studios is a creative direction and media production studio in London. We make campaign imagery and AI film for beauty brands, and we teach teams to do the same. Every frame is directed by a person, then finished until it holds up next to a real shoot.

You bring
Your product
Your brief
Your references
Your channels
M.PH Foundation, AI campaign image by Niko x StudiosYellow Jacket, AI campaign image by Niko x StudiosMAC Lip Liner, AI campaign image by Niko x Studios
The studio

Direction,
AI production,
finishing.

Directed, not generated
You get
Campaigns by Niko x Studios
Campaigns
Product imagery by Niko x Studios
Product imagery
AI film
AI media capability by Niko x Studios
AI media capability
It feeds into
AI campaign creative ready for Meta adsMeta Ads
AI campaign creative ready for a Shopify storeShopify
OOH
Sephora
Your website
48 hours

From a complete brief to first delivery.

Every frame

Checked against your real product before it reaches you.

2 ways in

We make the creative for you, or we teach your team.

London

Studio in Shoreditch, working with brands worldwide.

Our services

We make and teach AI beauty creative with taste.

✓ Stills in 48 hours✓ Short film in 72✓ Your real product✓ You own the output
Our services

Three ways to work with the studio

A media production studio for beauty brands. Choose one or combine them.

01 · We make it

AI Media Production

Campaigns, product imagery and film, directed by the studio from brief to final grade.

Campaigns and ad creative

Product imagery in a setting built for it

Film for launches, Instagram and TikTok

Your real SKU, identical in every frame

Best for · Launches, product pages and always-on social

Enquire More on AI Media Production →
Details ↓
CampaignsA point of view first, then hero frames and crops sized to the placements you buy.
Product imageryYour product in a setting built for it, held consistent across every frame.
VideoThe same direction, moving. Vertical for Instagram and TikTok, wide where you need it.
02 · We build it in

AI Media Capability

AI media production built into your organisation, not rented from an agency.

Audit

Find where AI improves your content production.

Upskill

Train in-house teams to make brand-consistent, commercially usable work.

Scale

Build repeatable workflows across products, channels and markets.

Best for · Brand, marketing, social and creative teams

Enquire More on AI Media Capability →
Details ↓
Where AI fits in your workflowWhich parts of your process AI can carry, and which it should stay out of.
Product and brand consistencyKeeping a pack, shade range or garment recognisable across a set.
Reviewing AI workWhat to check before anything goes near a paid placement.
See how it runs ↓
03 · We set the direction

AI Consultancy

A clear creative approach before production starts.

Visual direction you can produce against

Prompt frameworks for your category

Workflow and review standards

Best for · Teams running their own AI production

Enquire More on AI Consultancy →
Details ↓
Visual directionThe look, described precisely enough to produce against.
Prompt frameworksReusable structures for your product and category, so results repeat.
Review standardsWhat good looks like for your brand, written down so a team can hold the line.
How the programme runs

Build AI media capability inside your organisation.

Enquire about the programme
01 · Audit

Map every team's creative workflows

We sit with each team, see how the work gets made today and find where AI can carry it.

You leave with

A map of where AI fits, team by team.

02 · Upskill

Train on your real products

Live sessions built around your team's actual work, not generic prompts or a video course.

You leave with

A team that can make commercially usable work.

03 · Scale

Hand over a system that runs

Tooling, workflows and review standards your team can run without us, launch after launch.

You leave with

Repeatable production, owned in-house.

Our story

It started with a question.

Could AI make beauty feel real? Not glossy, not plastic, not obviously generated. Real skin, real light, a product you'd swear was on set.

01 · The first frames

It started on Instagram

We began posting AI beauty experiments: real pores, real light, products that looked shot rather than generated. The reels travelled, and the comments kept asking the same thing.

02 · Teaching it

So we gave the method away

Instead of guarding it, we wrote it down. Free breakdowns, prompts shared openly, then a course. It built a community, and it built trust.

03 · Brands came knocking

Then people wanted the work itself

Teams needed campaign-grade work in days, not months. We built a studio around one rule that hasn't changed since: directed, not generated.

04 · Today

A studio with more hands

A London studio with a small team of AI leads. An AI studio for teams who want the creative made for them, and training for teams who want the skill.

Why we do it

Beauty is the most personal thing a brand can sell. The people buying it deserve images that respect their skin, and the founders making it deserve campaigns as good as the product.

AI gave us the speed. Taste, care and a lot of late nights gave us the rest. We'd rather make one frame brilliant than a hundred forgettable ones.

How a frame gets made

Four decisions. Every frame.

The tools are new. The process isn't.

01Concept02Art direction03Product accuracy04Finishing
Concept example by Niko x StudiosArt direction example by Niko x StudiosProduct accuracy example by Niko x StudiosFinishing example by Niko x Studios

01 / 04 · Concept

One idea, one job.

We pin down what the images have to say and where they will run.

Rohnson Beauty LUNA red light mask, campaign image by Niko x Studios
What we believe

Anyone can type a prompt now. What brands are missing is someone who knows what the picture should feel like before it exists, and won't stop until it does.

The studio exists to give beauty brands campaign-grade work at the speed social needs, without losing the craft. We work from your real product, check every frame before it reaches you, then show your team how we did it.

What we stand for

Four rules every frame has to pass.

These are the checks we hold ourselves to on every brief.

I

Direction before render.

Every campaign starts with a point of view on light, palette, surface and casting.

II

Your product stays your product.

Pack, shade and texture held consistent across every frame.

III

Inspired, never copied.

References set the mood. The result is built for your brand.

IV

Taste is the tool.

AI makes it fast. Judgement makes it good.

Beauty brands

Skincare, complexion, colour, fragrance and haircare, from founder-led launches to established ranges.

Fashion and accessories

Garment, accessory and jewellery work where material and finish have to read correctly.

In-house teams

Brand, social and creative teams who want the capability inside the building, through training or consultancy.

Things we're proud of

Projects that taught us something.

Studio and spec work, made to push the craft. Named products identify the subject, not a commissioned engagement.

AI film

An ad shot from inside a bag

One camera idea can carry a whole film.

AI film

One selfie, one courtroom drama

A skincare film from a selfie and a product shot.

Direction

Stealing a movie's look, properly

Turn the language of a film into a brand film.

Imagery

Skin that looks like skin

Keep the pores, oil and texture. It reads as photographed.

Strategy

One ingredient, a whole campaign

What Korean skincare teaches about telling a story.

Strategy

Where AI really hides in beauty

A map of where brands quietly use it, funnel top to bottom.

Recent work

Decided, not accepted.

Full portfolio →
MAC Lip Liner
MACLip Liner
Rhode Pocket Bronzer
RhodePocket Bronzer
Messika Move Collection
MessikaMove Collection
Miraco Moon Collection
MiracoMoon Collection
M.PH Le Skin Foundation
M.PHLe Skin Foundation
YSL Libre Eau de Parfum
YSLLibre Eau de Parfum

Includes studio and spec work. Named products identify the subject, not always a commissioned engagement.

The AI Beauty Academy by Niko x Studios
Opening soon

The AI Beauty Academy.

Join the waitlist for first access and the founding price.

Join the waitlist

FAQ

Before you enquire.

What brands ask first.

I

Who is it for?

Beauty and fashion brands, from founder-led launches to in-house teams who want the skill themselves.

II

Is it all made with AI?

Yes, directed and finished by our team. We work from your product photography, so your pack is real even when the set isn't.

III

Is AI always the right fit?

No, and we'll tell you when it isn't. If a brief needs real people using the product, a genuine review or a creator's own routine, UGC or a real creator will usually do it better, and we'll point you there before any work starts.

IV

How is this different from typing a prompt?

A prompt gets you a first result. We decide the light, palette and casting, keep your product accurate and finish every frame.

V

Do you use our real product?

Yes. Your actual SKU goes in every frame, and packaging, label and shade stay identical.

VI

How fast is a campaign?

Stills within 48 hours. Short film within 72. Larger scopes are quoted, but the same week is normal.

VII

Who owns the output?

You do, in full, including paid ads. We give written AI disclosure if legal needs it.

VIII

Can you work from a reference?

Send it over. We don't make copies. We use it as a starting point and build something for your brand.

IX

Can you train our team instead?

Yes. In London or remote, built around your real products.

X

Where are you based?

86-90 Paul Street, London. We work with brands worldwide.

Your next launch

Tell us the product.
We'll come back
with a direction.

We reply within 24 hours

What you need
AI Media ProductionAI Media CapabilityAI Consultancy
Budget
Not sure yet£1,500 to £3,000£3,000 to £6,000£6,000 to £12,000£12,000 to £25,000£25,000+
Timeline
As soon as possibleWithin a month1 to 3 monthsJust exploring
Send enquiry